Welcome

Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Assuming Success: Best Practices for Email Marketing

9 Easy to Avoid Email Marketing Mistakes

5 Emerging Trends in Email Marketing

Reduce, Reuse and Recycle: Using What You Have for Content Testing

A Good Day to Share the Love

Choose Your Own Adventure: Tips for Engaging Marketing Campaigns

After the Click: Setting the Stage for the Landing Page

Our Shaw + Scottish Wish for 2017

Dedicated vs. Shared IP Addresses: The Pros & Cons

Content that matters: The Engagement Ecosystem

The Insiders Guide to a Successful Re-Engagement Campaign

Sharing the love: Reaffirming Our Commitment to Equity, Diversity & Kindness

Holiday Guide Part #5: Prep for 2017 with a Holiday Recap

Holiday Guide Part #4: "Wow” Your Customers with Engaging Content

Holiday Guide Part #3: How to Create an Omni-Channel Shopping Experience

Celebrating Seven Years of Innovation at Shaw + Scott

Holiday Guide Part #2: Focusing on the New Customer Experience

2016 Shaw + Scott Lookbook: Inspiration at Your Fingertips

Holiday Guide Part #1: Create Dazzling Content

Beat the Clock: Unlocking the Mystery of Send Time Optimization

Why Shaw + Scott Labs?

Another Reason to Love Shaw + Scott

The Right Stuff: Defining Your Agency Values

Get Real: Insights on Authenticity from the Marketing Newbie

Harmonizing Your Digital Media: The Beautiful Music of Cross-Channel Marketing

Mobile Isn’t the Future—It’s the Present: Tips for Going Responsive

Oh, The Humanity! The Limits & Benefits of Persona Development

The Downside of Life on the Beach: Missed Opportunities in Climate Targeting

March Madness: Email Marketing Edition

Finding Your Marketing Groove: Look to Prince

The Big Secret in Responsive Email Design

The Sports Marketing Play-by-Play, Part 1: The Single Sign-On

Fake It ‘Til You Make it: Personalized Content Using Click Retargeting

Start 2016 with a Refreshed Email Strategy: 6 Simple Steps

S Squared