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Digital Marketing
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Audience Building
Partner Spotlight – Nfluence
List Hygiene: Customer Data Reporting Made Easy
Perfecting Personalization with RFM Scoring and Segmentation
Utilizing Relatable Content to Drive Engagement
Mobile Messaging: From Business Monologue to Customer Dialogue
Adapting During Disruption: Modular Emails Made Simple
Partner Spotlight – Cordial
Partner Spotlight – Amperity
Partner Spotlight – Cheetah Digital
Partner Spotlight – Exponea
Partner Spotlight – Bluecore
Partner Spotlight – LINK Mobility
Partner Spotlight – Redpoint Global
Partner Spotlight – Selligent Marketing Cloud
Pro Tips for Remote Working
Navigating Today’s Marketing Challenges
Celebrating Women We Admire
The Role of ESPs Are Changing: Here’s Why
Understanding and Using Customer Behaviour To Drive Loyalty
Jumpstart Your Marketing for 2020
5 Ways To Drive Success On Black Friday
There’s power in the pivot
Are you sure your MarTech is the issue?
Pride 2019: Walking the Walk Every Day
How Amazon Moments Raises the Bar Globally for Rewards Programs
8 Emails that Wowed Us This Year
2018 Holiday Triggered Sends: When Sleigh Bells Ring, Are You Listening?
2018 Holiday Send Times: Catch Subscribers at Their Cheeriest
2018 Holiday Content: Be Merry, Bright, and Profitable
4 Steps to Boost the Relevance of Your Messaging
188K Engagements, 16K New Contacts...How Forms Builder Made It Happen for The Body Shop International
How to Build Loyalty in Fashion
3 Ways to Turn Your Website into a High-Performing Digital Marketing Channel
Customer Journey Mapping Best Practices
Don’t Delay! Implement Powerful Personalization Today and See Better Results Tomorrow
Tastemakers and Trends: Alison Lindland from Movable Ink
Deep Links: The Small Thing That Can Make A Big Difference
Shaw + Scott, Proud Every Day
Expanding Your Reach By Covering Every Channel
Turn to Voice of Customer to thrive in the CX revolution
The Art Of Audience Building
How To Drive Customer Loyalty On Mobile
Time to Take Inventory & Jumpstart Your Marketing
A Note from Wacarra Yeomans, New SVP of Agency Services
A Note to Our Clients: How the EU General Data Protection Regulation May Affect You
Shaw + Scott and Loxley CX are Joining Forces
3 Reasons Email Will Be Your Most Important Marketing Channel In 2018
How Send Time Optimization Boosted ModCloth’s Newsletter Performance by 21%
Building Emails for Accessibility: Layout & Design Elements (Part 1 of 3)
Building Emails for Accessibility: Tags & Clean Coding (Part 2 of 3)
Building Emails for Accessibility: Auditing Your Work (Part 3 of 3)
Coupon Service is here!
Why Pride Matters at Shaw + Scott
New to Email Archiver: Introducing the Customer Journey View
Assuming Success: Best Practices for Email Marketing
9 Easy to Avoid Email Marketing Mistakes
5 Emerging Trends in Email Marketing
Reduce, Reuse and Recycle: Using What You Have for Content Testing
A Good Day to Share the Love
Choose Your Own Adventure: Tips for Engaging Marketing Campaigns
After the Click: Setting the Stage for the Landing Page
Our Shaw + Scottish Wish for 2017
Dedicated vs. Shared IP Addresses: The Pros & Cons
Content that matters: The Engagement Ecosystem
The Insiders Guide to a Successful Re-Engagement Campaign
Sharing the love: Reaffirming Our Commitment to Equity, Diversity & Kindness
Holiday Guide Part #5: Prep for 2017 with a Holiday Recap
Holiday Guide Part #4: "Wow” Your Customers with Engaging Content
Holiday Guide Part #3: How to Create an Omni-Channel Shopping Experience
Celebrating Seven Years of Innovation at Shaw + Scott
Holiday Guide Part #2: Focusing on the New Customer Experience
2016 Shaw + Scott Lookbook: Inspiration at Your Fingertips
Holiday Guide Part #1: Create Dazzling Content
Beat the Clock: Unlocking the Mystery of Send Time Optimization
Why Shaw + Scott Labs?
Another Reason to Love Shaw + Scott
The Right Stuff: Defining Your Agency Values
Get Real: Insights on Authenticity from the Marketing Newbie
Harmonizing Your Digital Media: The Beautiful Music of Cross-Channel Marketing
Mobile Isn’t the Future—It’s the Present: Tips for Going Responsive
Oh, The Humanity! The Limits & Benefits of Persona Development
The Downside of Life on the Beach: Missed Opportunities in Climate Targeting
March Madness: Email Marketing Edition
Finding Your Marketing Groove: Look to Prince
The Big Secret in Responsive Email Design
The Sports Marketing Play-by-Play, Part 1: The Single Sign-On
Fake It ‘Til You Make it: Personalized Content Using Click Retargeting
Start 2016 with a Refreshed Email Strategy: 6 Simple Steps
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