Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

How To Drive Customer Loyalty On Mobile

Time to Take Inventory & Jumpstart Your Marketing

A Note from Wacarra Yeomans, New SVP of Agency Services

A Note to Our Clients: How the EU General Data Protection Regulation May Affect You

Shaw + Scott and Loxley CX are Joining Forces

3 Reasons Email Will Be Your Most Important Marketing Channel In 2018

How Send Time Optimization Boosted ModCloth’s Newsletter Performance by 21%

Building Emails for Accessibility: Auditing Your Work (Part 3 of 3)

Building Emails for Accessibility: Tags & Clean Coding (Part 2 of 3)

Building Emails for Accessibility: Layout & Design Elements (Part 1 of 3)

Coupon Service is here!

Why Pride Matters at Shaw + Scott

New to Email Archiver: Introducing the Customer Journey View

Assuming Success: Best Practices for Email Marketing

9 Easy to Avoid Email Marketing Mistakes

5 Emerging Trends in Email Marketing

Reduce, Reuse and Recycle: Using What You Have for Content Testing

A Good Day to Share the Love

Choose Your Own Adventure: Tips for Engaging Marketing Campaigns

After the Click: Setting the Stage for the Landing Page

Our Shaw + Scottish Wish for 2017

Dedicated vs. Shared IP Addresses: The Pros & Cons

Content that matters: The Engagement Ecosystem

The Insiders Guide to a Successful Re-Engagement Campaign

Sharing the love: Reaffirming Our Commitment to Equity, Diversity & Kindness

Holiday Guide Part #5: Prep for 2017 with a Holiday Recap

Holiday Guide Part #4: "Wow” Your Customers with Engaging Content

Holiday Guide Part #3: How to Create an Omni-Channel Shopping Experience

Celebrating Seven Years of Innovation at Shaw + Scott

Holiday Guide Part #2: Focusing on the New Customer Experience

2016 Shaw + Scott Lookbook: Inspiration at Your Fingertips

Holiday Guide Part #1: Create Dazzling Content

Beat the Clock: Unlocking the Mystery of Send Time Optimization

Why Shaw + Scott Labs?

Another Reason to Love Shaw + Scott

The Right Stuff: Defining Your Agency Values

Get Real: Insights on Authenticity from the Marketing Newbie

Harmonizing Your Digital Media: The Beautiful Music of Cross-Channel Marketing

Mobile Isn’t the Future—It’s the Present: Tips for Going Responsive

Oh, The Humanity! The Limits & Benefits of Persona Development

The Downside of Life on the Beach: Missed Opportunities in Climate Targeting

March Madness: Email Marketing Edition

Finding Your Marketing Groove: Look to Prince

The Big Secret in Responsive Email Design

The Sports Marketing Play-by-Play, Part 1: The Single Sign-On

Fake It ‘Til You Make it: Personalized Content Using Click Retargeting

Start 2016 with a Refreshed Email Strategy: 6 Simple Steps

S Squared