In the rush to get seemingly never-ending campaigns out the door, there is rarely time to think about what’s around the corner and prepare for the future. However, when you make time to go beyond the day to day and invest in more deeply understanding the customer journey by crafting a story that both celebrates your brand and drives conversions, you’re on your way toward digital transformation. In the long run, you’ll spend less time on the campaign production hamster wheel and more time becoming a marketing superhero.
Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.
These are very exciting times! Shaw + Scott has earned an impeccable reputation for delivering best-in-class strategic, creative and technical services, and the Loxley team is thrilled to join the Shaw + Scott family.
As a global digital marketing agency, with offices in five countries and clients in 10, Shaw + Scott works to keep up with changes to laws and regulations in all the places our clients do business.
As a former e-commerce business leader, a former SEO and content marketing leader, and now as the leader of a team of brilliant minds in email marketing (seriously, they are sharp), one enduring truth has become incredibly apparent to me: Email marketing is where it’s at.