2016 Shaw + Scott Lookbook: Inspiration at Your Fingertips

October 20, 2016
Katya Hoogerhuis
Katya Hoogerhuis


October 20, 2016

We’re super excited to share with you the 2016 Shaw + Scott Lookbook, which gives you access to the best and brightest examples of digital marketing at its finest.

In today’s overly stimulated world we’re constantly challenged with providing more exciting and meaningful connections with our audience. Customers expect a personalized brand experience enticing them with the most interesting content to fill up their inbox and mobile devices. These experiences command attention and increase engagement by spanning across touchpoints, and meeting people where they are in their busy lives.

It’s not an easy task to adopt a customer-first mindset while combining the art and science of engagement in our daily contact with consumers. Our team of passionate experts has carefully selected the examples of industry standouts – each highlighting a different aspect of how truly great, customer-focused campaigns can activate, surprise and delight.

Take some time to dig deeper into these pages and read each brand’s story. We’re sure you’ll find them as inspiring as we did.look-book-post

Get the Lookbook

Tags: Cross Channel Marketing, Digital Marketing, Digital Strategy

Former Creative Director (San Fransisco), Katya is an innovative design leader with a gift for organizing teams and processes internally and cross-functionally. In addition to her impressive visual insight (and output), Katya sees the layers that support excellent design and seamlessly implements best practices, cross-team alignment, testing, and strategy. Katya is adept at interpreting and anticipating a customer’s needs and delivers creative solutions that consistently go beyond expectations. She has worked with top brands including Google Nest, Lululemon, Alaska Airlines, Illy Coffee, RDIO, Jawbone, Hawaiian Airlines and Williams-Sonoma. She previously worked as a designer for West SF + NY, Oracle Responsys, and Art.com.

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