Kati McKinney

Senior Marketing Strategist, Shaw/Scott (New York) Armed with eight years’ experience in digital marketing, from email to content strategy, and a portfolio that spans retail, financial services, and healthcare, Kati takes a holistic view of email marketing. With a passion for innovation, she has applied her expertise to a wide variety of campaigns, including triggered emails, lifecycle programs, mobile-first strategies, and dynamic, behavior-focused campaigns. In the retail sector, her specialty lies in creating and executing revenue-driving programs that increase channel productivity. She’s worked her magic on brands including Ralph Lauren, Shopbop, and Ameriprise Financial.