---
title: The Shaw/Scott Blog | Kati McKinney
description: Senior Marketing Strategist, Shaw/Scott (New York) Armed with eight years’ experience in digital marketing, from email to content strategy, and a portfolio that spans retail, financial services, and healthcare, Kati takes a holistic view of email marketing. With a passion for innovation, she has applied her expertise to a wide variety of campaigns, including triggered emails, lifecycle programs, mobile-first strategies, and dynamic, behavior-focused campaigns. In the retail sector, her specialty lies in creating and executing revenue-driving programs that increase channel productivity. She’s worked her magic on brands including Ralph Lauren, Shopbop, and Ameriprise Financial.
---

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## Kati McKinney

Senior Marketing Strategist, Shaw/Scott (New York) Armed with eight years’ experience in digital marketing, from email to content strategy, and a portfolio that spans retail, financial services, and healthcare, Kati takes a holistic view of email marketing. With a passion for innovation, she has applied her expertise to a wide variety of campaigns, including triggered emails, lifecycle programs, mobile-first strategies, and dynamic, behavior-focused campaigns. In the retail sector, her specialty lies in creating and executing revenue-driving programs that increase channel productivity. She’s worked her magic on brands including Ralph Lauren, Shopbop, and Ameriprise Financial.

### Recent Posts

[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

[![alaska-webinar-post](https://blog.shawscott.com/hubfs/alaska-webinar-post.jpg)](https://blog.shawscott.com/insiders-guide-to-a-successful-reengagement-campaign)

## [The Insiders Guide to a Successful Re-Engagement Campaign](https://blog.shawscott.com/insiders-guide-to-a-successful-reengagement-campaign)

[Kati McKinney](https://blog.shawscott.com/author/kati-mckinney)

[![golden-rule-5-post](https://blog.shawscott.com/hubfs/golden-rule-5-post.jpeg)](https://blog.shawscott.com/holiday-guide-part5)

## [Holiday Guide Part #5: Prep for 2017 with a Holiday Recap](https://blog.shawscott.com/holiday-guide-part5)

[Kati McKinney](https://blog.shawscott.com/author/kati-mckinney)

[![march-madness-listing](https://blog.shawscott.com/hubfs/march-madness-listing.jpeg)](https://blog.shawscott.com/blog/2016/03/28/march-madness-email-marketing)

## [March Madness: Email Marketing Edition](https://blog.shawscott.com/blog/2016/03/28/march-madness-email-marketing)

[Kati McKinney](https://blog.shawscott.com/author/kati-mckinney)

[![fake-it-listing](https://blog.shawscott.com/hubfs/fake-it-listing.jpeg)](https://blog.shawscott.com/blog/2016/03/02/fake-it-til-you-make-it-personalized-content-using-click-retargeting)

## [Fake It ‘Til You Make it: Personalized Content Using Click Retargeting](https://blog.shawscott.com/blog/2016/03/02/fake-it-til-you-make-it-personalized-content-using-click-retargeting)

[Kati McKinney](https://blog.shawscott.com/author/kati-mckinney)

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