---
title: The Shaw/Scott Blog | Digital Marketing
description: Digital Marketing |
---

[![ShawScott_Logo_Solid](https://blog.shawscott.com/hs-fs/hubfs/ShawScott_Logo_Solid.png?width=250&name=ShawScott_Logo_Solid.png)](https://shawscott.com)

- [OUR STORY](https://shawscott.com/our-story)
- [LABS](https://shawscott.com/labs)
- [BLOG](https://blog.shawscott.com/)
- [CONTACT](https://shawscott.com/contact)

[![Shaw Scott: a digital marketing agency](https://blog.shawscott.com/hs-fs/hubfs/Shawscott_April2016/Image/ss_logoGrey_nav.png?width=250&height=65&name=ss_logoGrey_nav.png)](http://shawscott.com)

- [HOME](http://shawscott.com)
- [LABS](http://shawscott.com/labs)
- [PORTFOLIO](http://shawscott.com/portfolio)
- [BLOG](https://blog.shawscott.com)
- [OUR STORY](http://shawscott.com/our_story)
- [CONTACT](http://shawscott.com/contact-us)

[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

[![EMEA blog-04](https://blog.shawscott.com/hubfs/20191212_EMEA_CSPS/20191212_EMEA_Feature.png)](https://blog.shawscott.com/the-role-of-esps-are-changing)

## [The Role of ESPs Are Changing: Here’s Why](https://blog.shawscott.com/the-role-of-esps-are-changing)

[Phil Thacker](https://blog.shawscott.com/author/phil-thacker)

[![](https://blog.shawscott.com/hubfs/20200207_Loyalty_Webinar/20200207_Loyalty_Webinar_FEAT.png)](https://blog.shawscott.com/understanding-and-using-customer-behaviour-to-drive-loyalty)

## [Understanding and Using Customer Behaviour To Drive Loyalty](https://blog.shawscott.com/understanding-and-using-customer-behaviour-to-drive-loyalty)

[Leigh de Klerk](https://blog.shawscott.com/author/leigh-de-klerk)

[![jumpstart-marketing-post2b](https://blog.shawscott.com/hubfs/20180418_Strategic_Audit/jumpstart-marketing-post2b.png)](https://blog.shawscott.com/jumpstart-your-marketing-2020)

## [Jumpstart Your Marketing for 2020](https://blog.shawscott.com/jumpstart-your-marketing-2020)

[Julian Scott](https://blog.shawscott.com/author/julian-scott)

[![black friday blog post-02](https://blog.shawscott.com/hubfs/20191031_EMEA_DLY/black%20friday%20blog%20post-02.png)](https://blog.shawscott.com/5-ways-to-drive-success-on-black-friday)

## [5 Ways To Drive Success On Black Friday](https://blog.shawscott.com/5-ways-to-drive-success-on-black-friday)

[Leigh de Klerk](https://blog.shawscott.com/author/leigh-de-klerk)

[![Blog_SS_Feature_1000x476x2-1](https://blog.shawscott.com/hubfs/2019_Brand_Update/Blog_SS_Feature_1000x476x2a.png)](https://blog.shawscott.com/theres-power-in-the-pivot)

## [There’s power in the pivot](https://blog.shawscott.com/theres-power-in-the-pivot)

[Julian Scott](https://blog.shawscott.com/author/julian-scott)

[![MarTechBlog_Feature-1](https://blog.shawscott.com/hubfs/20190731_MarTech_Blog/MarTechBlog_Feature.png)](https://blog.shawscott.com/are-you-sure-your-martech-is-the-issue)

## [Are you sure your MarTech is the issue?](https://blog.shawscott.com/are-you-sure-your-martech-is-the-issue)

[Julian Scott](https://blog.shawscott.com/author/julian-scott)

### Subscribe to The Shaw Scott Blog! Receive inspiring digital marketing ideas and keep up with the latest trends.

Email \*

Notification Frequency

Lifecycle Stage

- <https://blog.shawscott.com/topic/digital-marketing/page/0>
- <https://blog.shawscott.com/topic/digital-marketing/page/2>

### Subscribe Here!

- <https://www.facebook.com/shawscottagency> 
    - facebook
- <https://twitter.com/shawscott> 
    - twitter
- <https://www.linkedin.com/company/shaw---scott> 
    - linkedin

Copyright © 2020 Shaw/Scott. All rights reserved.