Zsuzsa Kecsmar
Zsuzsa Kecsmar is a co-founder and CMO at Antavo, the leading customer loyalty technology for fashion and retail in Europe. They coined the term Recognition Loyalty, while also providing technology and strategy to create customer retention programs. Antavo helps brands and retailers to form real connections with their customers through engagement, exclusivity and advocacy. Their clients include LuisaViaRoma, Jimmy Jazz and the N Brown Group.