---
title: The Shaw/Scott Blog | Best Practices
description: Best Practices |
---

[![ShawScott_Logo_Solid](https://blog.shawscott.com/hs-fs/hubfs/ShawScott_Logo_Solid.png?width=250&name=ShawScott_Logo_Solid.png)](https://shawscott.com)

- [OUR STORY](https://shawscott.com/our-story)
- [LABS](https://shawscott.com/labs)
- [BLOG](https://blog.shawscott.com/)
- [CONTACT](https://shawscott.com/contact)

[![Shaw Scott: a digital marketing agency](https://blog.shawscott.com/hs-fs/hubfs/Shawscott_April2016/Image/ss_logoGrey_nav.png?width=250&height=65&name=ss_logoGrey_nav.png)](http://shawscott.com)

- [HOME](http://shawscott.com)
- [LABS](http://shawscott.com/labs)
- [PORTFOLIO](http://shawscott.com/portfolio)
- [BLOG](https://blog.shawscott.com)
- [OUR STORY](http://shawscott.com/our_story)
- [CONTACT](http://shawscott.com/contact-us)

[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

[![201902_antavo_feature-1](https://blog.shawscott.com/hubfs/201902_antavo_feature.png)](https://blog.shawscott.com/http/blog.shawscott.com/how-amazon-moments-affects-customer-loyalty)

## [How Amazon Moments Raises the Bar Globally for Rewards Programs](https://blog.shawscott.com/http/blog.shawscott.com/how-amazon-moments-affects-customer-loyalty)

[Zsuzsa Kecsmar](https://blog.shawscott.com/author/zsuzsa-kecsmar)

[![Blog_Image_BFCM-2018_LISTING_820x390 2x](https://blog.shawscott.com/hubfs/2018_BFCM/Blog_Image_BFCM-2018_LISTING_820x390%202x.jpg)](https://blog.shawscott.com/8-emails-that-wowed-us-this-year)

## [8 Emails that Wowed Us This Year](https://blog.shawscott.com/8-emails-that-wowed-us-this-year)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

[![2018_holiday_blog_3_feature](https://blog.shawscott.com/hubfs/2018_Holiday_Blog/2018_holiday_blog_3_feature.png)](https://blog.shawscott.com/2018-holiday-secrets-part-3)

## [2018 Holiday Triggered Sends: When Sleigh Bells Ring, Are You Listening?](https://blog.shawscott.com/2018-holiday-secrets-part-3)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

[![2018_holiday_blog_2_feature](https://blog.shawscott.com/hubfs/2018_Holiday_Blog/2018_holiday_blog_2_feature.png)](https://blog.shawscott.com/2018-holiday-secrets-part-2)

## [2018 Holiday Send Times: Catch Subscribers at Their Cheeriest](https://blog.shawscott.com/2018-holiday-secrets-part-2)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

[![2018_holiday_blog_1_feature](https://blog.shawscott.com/hubfs/2018_Holiday_Blog/2018_holiday_blog_1_feature.png)](https://blog.shawscott.com/2018-holiday-secrets-part-1)

## [2018 Holiday Content: Be Merry, Bright, and Profitable](https://blog.shawscott.com/2018-holiday-secrets-part-1)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

[![body shop final mod-04](https://blog.shawscott.com/hubfs/Body_Shop_Blog_Case_Story_Mini/body_shop_final_mod_feature_04.png)](https://blog.shawscott.com/forms_builder_body_shop)

## [188K Engagements, 16K New Contacts...How Forms Builder Made It Happen for The Body Shop International](https://blog.shawscott.com/forms_builder_body_shop)

[Aaron Smith](https://blog.shawscott.com/author/aaron-smith)

### Subscribe to The Shaw Scott Blog! Receive inspiring digital marketing ideas and keep up with the latest trends.

Email \*

Notification Frequency

Lifecycle Stage

- <https://blog.shawscott.com/topic/best-practices/page/0>
- <https://blog.shawscott.com/topic/best-practices/page/2>

### Subscribe Here!

- <https://www.facebook.com/shawscottagency> 
    - facebook
- <https://twitter.com/shawscott> 
    - twitter
- <https://www.linkedin.com/company/shaw---scott> 
    - linkedin

Copyright © 2020 Shaw/Scott. All rights reserved.