Sr. Marketing Strategist, Shaw/Scott (New Jersey) Mary Kathleen is a true champion in digital marketing. She is well recognized for her ability to generate incremental revenue, particularly when it comes to customer relationships. With over a dozen years of email marketing experience, she is a specialist in lifecycle marketing, advanced segmentation, and personalized campaign development. She is an energizing force, engaging clients through opportunities in emerging technologies, strategic enhancements, and data-driven decision-making. Mary Kathleen has worked with leading brands including L.L. Bean, Staples, Under Armour, Capella University, American Family Insurance, MetLife, Columbia Sportswear, Modcloth and lululemon. Before Shaw/Scott, she served as a Senior Strategic Consultant with Oracle Responsys.