Welcome

Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Richard Rushing

VP of Strategy and Analytics, Shaw + Scott (Raleigh) Richard brings over a decade of experience in digital, email, and lifecycle marketing and customer relationship management to his work with Shaw + Scott. He works with clients to provide comprehensive analysis and insight for improving marketing programs, focusing on digital channels, customer segmentation, and customer experience. Richard has spearheaded strategy campaigns for leading brands including Delta Airlines, American Express, Nissan North America, Microsoft, and Dell. Before joining Shaw + Scott, Richard was Senior Director of marketing strategy at Epsilon.

Recent Posts

The countdown to Black Friday and Cyber Monday is on - are you ready? If your answer is no, have no fear because there’s still time to make this holiday season your best yet for you and your customers.

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The chaos of the fourth quarter is over, and 2015 has come and gone. It's time to take a breath, step back, and focus on what updates you can make to your email program in the new year. Here are a few of Shaw + Scott’s best tips for getting your email house in order in 2016.

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