---
title: The Shaw/Scott Blog | Richard Rushing
description: VP of Strategy and Analytics, Shaw/Scott (Raleigh) Richard brings over a decade of experience in digital, email, and lifecycle marketing and customer relationship management to his work with Shaw + Scott. He works with clients to provide comprehensive analysis and insight for improving marketing programs, focusing on digital channels, customer segmentation, and customer experience. Richard has spearheaded strategy campaigns for leading brands including Delta Airlines, American Express, Nissan North America, Microsoft, and Dell. Before joining Shaw/Scott, Richard was Senior Director of marketing strategy at Epsilon.
---

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## Richard Rushing

VP of Strategy and Analytics, Shaw/Scott (Raleigh) Richard brings over a decade of experience in digital, email, and lifecycle marketing and customer relationship management to his work with Shaw + Scott. He works with clients to provide comprehensive analysis and insight for improving marketing programs, focusing on digital channels, customer segmentation, and customer experience. Richard has spearheaded strategy campaigns for leading brands including Delta Airlines, American Express, Nissan North America, Microsoft, and Dell. Before joining Shaw/Scott, Richard was Senior Director of marketing strategy at Epsilon.

### Recent Posts

[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

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## [Holiday Guide Part #4: "Wow” Your Customers with Engaging Content](https://blog.shawscott.com/holiday-guide-part4)

[Richard Rushing](https://blog.shawscott.com/author/richard-rushing)

[![fresh-listing](https://blog.shawscott.com/hubfs/fresh-listing.jpeg)](https://blog.shawscott.com/blog/2016/02/24/email-strategy-6-simple-steps)

## [Start 2016 with a Refreshed Email Strategy: 6 Simple Steps](https://blog.shawscott.com/blog/2016/02/24/email-strategy-6-simple-steps)

[Richard Rushing](https://blog.shawscott.com/author/richard-rushing)

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