Former Director of Analytics, Shaw/Scott (Seattle) Stacey has been hard at work in the strategy and analytics industry for over a decade, and is well known for her distinctive ability to translate complex marketing concepts into actionable brand narratives. She’s a master at tackling tactical tasks, and brings high-level strategic thinking to mining brand data. Stacey specializes in helping brands to identify KPIs based on their business goals, and taking programs to the next level through monetization modeling, optimization, and visualization. Stacey has lent her analytics expertise to such leading brands as Mitsubishi, Sephora, Beats by Dre, AT&T and REI. Before joining Shaw/Scott, she served as Senior Analytics and Optimization Manager at POSSIBLE.