Note: This post was originally published in April 2018 but has been updated to reflect changing industry trends.
In 2020 we will continue to see a shift to multi-channel, and that fact alone adds even more complexity and need for expert insight across a variety of technologies. As marketers ramp up for the holidays there's little time to think about what’s around the corner and prepare for the future. However, when you make time to go beyond the day to day and invest in more deeply understanding the customer journey by crafting a story that both celebrates your brand and drives conversions, you’re on your way toward digital transformation. In the long run, you’ll spend less time on the campaign production hamster wheel and more time becoming a marketing superhero.
I often hear marketers say they are not sure where to even start. With so many channels, technologies, and creative needs, on top of competing goals, the work can feel simply overwhelming. We’ve found it’s often best to take inventory with a strategic audit and create a plan of action with a strategic roadmap. What do you have? What’s missing? What’s working? What’s not? What are your priorities? A strategic audit is a great way to quickly assess your current state, while the strategic roadmap will jump-start your marketing program.
Innovation comes in many forms, and an audit-and-roadmap-combo, infused with analytics, will identify quick wins as well as long-term opportunities. Not only will an audit and roadmap spot strategic and creative opportunities, but also opportunities to work better and smarter with technology, process, and training recommendations (that we can help you all with, too). The end result is a solution that provides a clear outline of not what only what you need to do, but how to do it. And, of course, our talented team of experts can help turn your resulting roadmap into action whether you need strategy, analytics, UX/CX, creative, or technical support.
Most marketing teams are small, and you simply can’t do it all. That’s why the team at Shaw/Scott is here, and we’ll make sure you’re successful every step of the way.
Ready to chat? Reach us at +1.520.762.4842 and press option 1, or reach out through our contact form.