---
title: The Shaw/Scott Blog | Email Strategy (5)
description: Email Strategy |  (5)
---

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[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

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## [Why Pride Matters at Shaw + Scott](https://blog.shawscott.com/why-pride-matters-at-shawscott)

[Julian Scott](https://blog.shawscott.com/author/julian-scott)

[![archiver-post](https://blog.shawscott.com/hubfs/archiver-post.jpg)](https://blog.shawscott.com/new-to-email-archiver-introducing-the-customer-journey-view)

## [New to Email Archiver: Introducing the Customer Journey View](https://blog.shawscott.com/new-to-email-archiver-introducing-the-customer-journey-view)

[Aaron Smith](https://blog.shawscott.com/author/aaron-smith)

[![best-practices-post](https://blog.shawscott.com/hubfs/best-practices-post.jpg)](https://blog.shawscott.com/assuming-success-best-practices-for-email-marketing)

## [Assuming Success: Best Practices for Email Marketing](https://blog.shawscott.com/assuming-success-best-practices-for-email-marketing)

[Vinca Swanson](https://blog.shawscott.com/author/vinca-swanson)

[![moveable-ink-post](https://blog.shawscott.com/hubfs/moveable-ink-post.jpg)](https://blog.shawscott.com/9-easy-to-avoid-email-marketing-mistakes)

## [9 Easy to Avoid Email Marketing Mistakes](https://blog.shawscott.com/9-easy-to-avoid-email-marketing-mistakes)

[Kristen Dunleavy](https://blog.shawscott.com/author/kristen-dunleavy)

[![trends-post](https://blog.shawscott.com/hubfs/trends-post.jpg)](https://blog.shawscott.com/5-emerging-trends-in-email-marketing)

## [5 Emerging Trends in Email Marketing](https://blog.shawscott.com/5-emerging-trends-in-email-marketing)

[Rory Carlyle](https://blog.shawscott.com/author/rory-carlyle)

[![testing-post](https://blog.shawscott.com/hubfs/testing-post.jpg)](https://blog.shawscott.com/reduce-reuse-recycle-using-what-you-have-for-content-testing)

## [Reduce, Reuse and Recycle: Using What You Have for Content Testing](https://blog.shawscott.com/reduce-reuse-recycle-using-what-you-have-for-content-testing)

[Garin Hobbs](https://blog.shawscott.com/author/garin-hobbs)

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