---
title: The Shaw/Scott Blog | Digital Strategy (4)
description: Digital Strategy |  (4)
---

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[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

[![2018_holiday_blog_2_feature](https://blog.shawscott.com/hubfs/2018_Holiday_Blog/2018_holiday_blog_2_feature.png)](https://blog.shawscott.com/2018-holiday-secrets-part-2)

## [2018 Holiday Send Times: Catch Subscribers at Their Cheeriest](https://blog.shawscott.com/2018-holiday-secrets-part-2)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

[![2018_holiday_blog_1_feature](https://blog.shawscott.com/hubfs/2018_Holiday_Blog/2018_holiday_blog_1_feature.png)](https://blog.shawscott.com/2018-holiday-secrets-part-1)

## [2018 Holiday Content: Be Merry, Bright, and Profitable](https://blog.shawscott.com/2018-holiday-secrets-part-1)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

[![Blog_Image_CX_08-TBD-2018_LISTING IMAGE 820x390 2x_v3](https://blog.shawscott.com/hubfs/Blog_Image_CX_08-TBD-2018_LISTING%20IMAGE%20820x390%202x_v3.png)](https://blog.shawscott.com/customer-journey-mapping-best-practices)

## [Customer Journey Mapping Best Practices](https://blog.shawscott.com/customer-journey-mapping-best-practices)

[Lynn Baus](https://blog.shawscott.com/author/lynn-baus)

[![20180626_Listing Image - 820x390](https://blog.shawscott.com/hubfs/20180626_Listing%20Image%20-%20820x390.jpg)](https://blog.shawscott.com/expanding-your-reach-by-covering-every-channel)

## [Expanding Your Reach By Covering Every Channel](https://blog.shawscott.com/expanding-your-reach-by-covering-every-channel)

[Ross Hamer](https://blog.shawscott.com/author/ross-hamer)

[![CX-listing-1](https://blog.shawscott.com/hubfs/CX-listing-1.jpg)](https://blog.shawscott.com/turn-to-voice-of-customer)

## [Turn to Voice of Customer to thrive in the CX revolution](https://blog.shawscott.com/turn-to-voice-of-customer)

[Lynn Baus](https://blog.shawscott.com/author/lynn-baus)

[![Swrve Audience Listing Image - 820x390 2x](https://blog.shawscott.com/hubfs/Swrve%20Audience%20Listing%20Image%20-%20820x390%202x.jpg)](https://blog.shawscott.com/audience-building)

## [The Art Of Audience Building](https://blog.shawscott.com/audience-building)

[Ross Hamer](https://blog.shawscott.com/author/ross-hamer)

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