---
title: The Shaw/Scott Blog | Digital Strategy (3)
description: Digital Strategy |  (3)
---

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[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

[![](https://blog.shawscott.com/hubfs/20200207_Loyalty_Webinar/20200207_Loyalty_Webinar_FEAT.png)](https://blog.shawscott.com/understanding-and-using-customer-behaviour-to-drive-loyalty)

## [Understanding and Using Customer Behaviour To Drive Loyalty](https://blog.shawscott.com/understanding-and-using-customer-behaviour-to-drive-loyalty)

[Leigh de Klerk](https://blog.shawscott.com/author/leigh-de-klerk)

[![jumpstart-marketing-post2b](https://blog.shawscott.com/hubfs/20180418_Strategic_Audit/jumpstart-marketing-post2b.png)](https://blog.shawscott.com/jumpstart-your-marketing-2020)

## [Jumpstart Your Marketing for 2020](https://blog.shawscott.com/jumpstart-your-marketing-2020)

[Julian Scott](https://blog.shawscott.com/author/julian-scott)

[![black friday blog post-02](https://blog.shawscott.com/hubfs/20191031_EMEA_DLY/black%20friday%20blog%20post-02.png)](https://blog.shawscott.com/5-ways-to-drive-success-on-black-friday)

## [5 Ways To Drive Success On Black Friday](https://blog.shawscott.com/5-ways-to-drive-success-on-black-friday)

[Leigh de Klerk](https://blog.shawscott.com/author/leigh-de-klerk)

[![Blog_SS_Feature_1000x476x2-1](https://blog.shawscott.com/hubfs/2019_Brand_Update/Blog_SS_Feature_1000x476x2a.png)](https://blog.shawscott.com/theres-power-in-the-pivot)

## [There’s power in the pivot](https://blog.shawscott.com/theres-power-in-the-pivot)

[Julian Scott](https://blog.shawscott.com/author/julian-scott)

[![Blog_Image_BFCM-2018_LISTING_820x390 2x](https://blog.shawscott.com/hubfs/2018_BFCM/Blog_Image_BFCM-2018_LISTING_820x390%202x.jpg)](https://blog.shawscott.com/8-emails-that-wowed-us-this-year)

## [8 Emails that Wowed Us This Year](https://blog.shawscott.com/8-emails-that-wowed-us-this-year)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

[![2018_holiday_blog_3_feature](https://blog.shawscott.com/hubfs/2018_Holiday_Blog/2018_holiday_blog_3_feature.png)](https://blog.shawscott.com/2018-holiday-secrets-part-3)

## [2018 Holiday Triggered Sends: When Sleigh Bells Ring, Are You Listening?](https://blog.shawscott.com/2018-holiday-secrets-part-3)

[Libby Croak](https://blog.shawscott.com/author/libby-croak)

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