---
title: The Shaw/Scott Blog | 2016 Holiday
description: 2016 Holiday |
---

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[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

[![golden-rule-5-post](https://blog.shawscott.com/hubfs/golden-rule-5-post.jpeg)](https://blog.shawscott.com/holiday-guide-part5)

## [Holiday Guide Part #5: Prep for 2017 with a Holiday Recap](https://blog.shawscott.com/holiday-guide-part5)

[Kati McKinney](https://blog.shawscott.com/author/kati-mckinney)

[![golden-rule-4-post](https://blog.shawscott.com/hubfs/golden-rule-4-post.jpeg)](https://blog.shawscott.com/holiday-guide-part4)

## [Holiday Guide Part #4: "Wow” Your Customers with Engaging Content](https://blog.shawscott.com/holiday-guide-part4)

[Richard Rushing](https://blog.shawscott.com/author/richard-rushing)

[![golden-rule-3-listing](https://blog.shawscott.com/hubfs/golden-rule-3-listing.jpeg)](https://blog.shawscott.com/holiday-guide-part3)

## [Holiday Guide Part #3: How to Create an Omni-Channel Shopping Experience](https://blog.shawscott.com/holiday-guide-part3)

[Catherine Magoffin](https://blog.shawscott.com/author/catherine-magoffin)

[![golden-rule-2-listing](https://blog.shawscott.com/hubfs/golden-rule-2-listing.jpeg)](https://blog.shawscott.com/holiday-guide-part2)

## [Holiday Guide Part #2: Focusing on the New Customer Experience](https://blog.shawscott.com/holiday-guide-part2)

[Mary Kathleen Sullivan](https://blog.shawscott.com/author/mary-kathleen-sullivan)

[![golden-rule-1-listing](https://blog.shawscott.com/hubfs/golden-rule-1-listing.jpeg)](https://blog.shawscott.com/holiday-guide-part1)

## [Holiday Guide Part #1: Create Dazzling Content](https://blog.shawscott.com/holiday-guide-part1)

[Mary Kathleen Sullivan](https://blog.shawscott.com/author/mary-kathleen-sullivan)

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