---
title: The Shaw/Scott Blog (6)
description: (6)
---

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- [HOME](http://shawscott.com)
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- [BLOG](https://blog.shawscott.com)
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[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

[![body shop final mod-04](https://blog.shawscott.com/hubfs/Body_Shop_Blog_Case_Story_Mini/body_shop_final_mod_feature_04.png)](https://blog.shawscott.com/forms_builder_body_shop)

## [188K Engagements, 16K New Contacts...How Forms Builder Made It Happen for The Body Shop International](https://blog.shawscott.com/forms_builder_body_shop)

[Aaron Smith](https://blog.shawscott.com/author/aaron-smith)

[![20180912_Antavo_feature_img](https://blog.shawscott.com/hubfs/20180912_Antavo_feature_img.png)](https://blog.shawscott.com/how-to-build-loyalty-in-fashion)

## [How to Build Loyalty in Fashion](https://blog.shawscott.com/how-to-build-loyalty-in-fashion)

[Zsuzsa Kecsmar](https://blog.shawscott.com/author/zsuzsa-kecsmar)

[![emarsys_feature_Image](https://blog.shawscott.com/hubfs/emarsys_feature_Image.png)](https://blog.shawscott.com/emarsys_high-performing_digital_makreting_channel)

## [3 Ways to Turn Your Website into a High-Performing Digital Marketing Channel](https://blog.shawscott.com/emarsys_high-performing_digital_makreting_channel)

[Lindsay Tjepkema](https://blog.shawscott.com/author/lindsay-tjepkema)

[![Blog_Image_CX_08-TBD-2018_LISTING IMAGE 820x390 2x_v3](https://blog.shawscott.com/hubfs/Blog_Image_CX_08-TBD-2018_LISTING%20IMAGE%20820x390%202x_v3.png)](https://blog.shawscott.com/customer-journey-mapping-best-practices)

## [Customer Journey Mapping Best Practices](https://blog.shawscott.com/customer-journey-mapping-best-practices)

[Lynn Baus](https://blog.shawscott.com/author/lynn-baus)

[![liveclicker_feature_social](https://blog.shawscott.com/hubfs/liveclicker_feature_social.png)](https://blog.shawscott.com/implement-powerful-personalization)

## [Don’t Delay! Implement Powerful Personalization Today and See Better Results Tomorrow](https://blog.shawscott.com/implement-powerful-personalization)

[Justin Foster](https://blog.shawscott.com/author/justin-foster)

[![Tastemaker_MovableInk_820x390](https://blog.shawscott.com/hubfs/Tastemaker_MovableInk_820x390.png)](https://blog.shawscott.com/tastemakers-and-trends-alison-lindland-from-movable-ink)

## [Tastemakers and Trends: Alison Lindland from Movable Ink](https://blog.shawscott.com/tastemakers-and-trends-alison-lindland-from-movable-ink)

[Alison Lindland](https://blog.shawscott.com/author/alison-lindland)

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