---
title: The Shaw/Scott Blog | Catherine Magoffin
description: VP, Strategy and Analytics. Catherine brings over 20 years of experience to her work leading Shaw/Scott’s Strategy and Analytics team. She is passionate  about client partnerships,  and considers strategy the intersection where art and science align to create great consumer experiences. Catherine has held strategic marketing roles at dynamic global organizations ranging from innovative start-ups to Fortune 500 companies, including  Selligent, Responsys, Janrain, and YesMail. She has partnered with leading brands such as Cost Plus World Market, InterContinental  Hotels Group, FOX Sports, Jaguar Land Rover, BMW, Vitamin Shoppe, Hewlett-Packard,  and Warner Bros.
---

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## Catherine Magoffin

VP, Strategy and Analytics. Catherine brings over 20 years of experience to her work leading Shaw/Scott’s Strategy and Analytics team. She is passionate about client partnerships, and considers strategy the intersection where art and science align to create great consumer experiences. Catherine has held strategic marketing roles at dynamic global organizations ranging from innovative start-ups to Fortune 500 companies, including Selligent, Responsys, Janrain, and YesMail. She has partnered with leading brands such as Cost Plus World Market, InterContinental Hotels Group, FOX Sports, Jaguar Land Rover, BMW, Vitamin Shoppe, Hewlett-Packard, and Warner Bros.

### Recent Posts

[Digital Marketing](https://blog.shawscott.com/topic/digital-marketing) [Digital Strategy](https://blog.shawscott.com/topic/digital-strategy) [Email Marketing](https://blog.shawscott.com/topic/email-marketing) [Email Strategy](https://blog.shawscott.com/topic/email-strategy) [Audience Building](https://blog.shawscott.com/topic/audience-building)

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## [Holiday Guide Part #3: How to Create an Omni-Channel Shopping Experience](https://blog.shawscott.com/holiday-guide-part3)

[Catherine Magoffin](https://blog.shawscott.com/author/catherine-magoffin)

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