Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Why Shaw + Scott Labs?

Aaron Smith August 31,2016

As someone who has worked with many of the top tier ESPs and marketing automation platforms over the years, one of the biggest challenges I see clients encounter is going from a “lights-on” state to advanced automation. While there is a tremendous amount of power and capability in tools available today, it still requires work to connect the different systems. In most cases that work is done either by in-house IT teams that require long lead times, or by consulting/integration firms that have the technical expertise, but not necessarily a holistic understanding of the needs and demands in the digital marketing space.

So, while it’s easy to get up and running with most SaaS platforms, it takes a lot of planning, expertise and consistent effort over time to build a truly world class marketing program. We've been working directly with marketing managers at some of the world’s leading brands for many years and understand the unique demands and pressures they face on a daily basis. That’s why the Lift Science team is incredibly excited to be joining forces with Shaw + Scott to form a new division called Shaw + Scott Labs where we’ll not only continue to build on our client-first approach, but vastly expand the ways we can help our clients achieve success across their digital marketing channels.

We can now bridge the gap between digital strategy needs and effective, technical solutions (and everything else in between including creative and campaign production) making the difficult both possible and fun. We couldn’t have found a more complementary team both in terms of how we work with clients and our own culture.

We’re all looking forward to creating a lot of joy while we help solve your hard problems.

Tags: Cross Channel Marketing, Digital Marketing, Digital Strategy

About The Author

Aaron Smith

Aaron Smith

Senior Vice President. Aaron is an accomplished marketing technology leader with a proven track record leading successful teams in high paced environments. He has worked with marketing executives at some of the world’s largest brands including: Amazon.com, Williams-Sonoma, Orbitz, REI, Verizon, Microsoft, Costco, Safeway, Yahoo, General Mills, and Virgin America. Previously a principal and co-founder at Smith-Harmon, an award-winning digital creative agency, which was acquired by Responsys in 2009, he is a frequent speaker at marketing industry events, served as a member of the Email Experience Council's Deliverability and Rendering Roundtable, and contributed to a number of industry publications including MediaPost's Email Insider column. He has appeared on FOX News, and numerous trade publications.