Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Why Pride Matters at Shaw + Scott

Julian Scott June 23,2017

According to Webster’s Dictionary, pride can be defined as “the quality or state of being proud.”

And proud is what we are at Shaw + Scott. We’re proud of our LGBTQ colleagues, friends and family. We’re proud that we celebrate diversity and equity not just in the month of June, but all year round. We’re proud to be different—a different type of company that embraces both our uniqueness and our shared values.

Our team is our most precious asset, and we have a responsibility to protect and support our team members so they can achieve their full potential. As we’ve said many times before, “When all your employees feel safe, valued and equal, the rewards and dividends are bountiful.” Not only do we believe this to be true, but our track record of growth, client satisfaction and employee retention clearly confirms it. The sheer joy, enthusiasm and professionalism the entire team shares every day is boundless, and that is our greatest pride.

As the conclusion of June Pride draw nears, we hope you’ll take a moment to check out our Facebook page, where we’ll be sharing some thoughts from our team about why Pride matters at Shaw + Scott. Our number one priority at Shaw + Scott is for everyone to “feel the love,” and we hope you’ll feel the love and the pride after reading these, too.

Tags: Digital Marketing, Digital Strategy, Email Marketing, Email Strategy

About The Author

Julian Scott

Julian Scott

Co-CEO, Shaw + Scott (Vancouver) Regarded as one of the foremost experts in the fields of email and digital marketing, Julian has over a dozen years of visual communications experience, with a specialty in multi-channel, global, interactive design. His work has been recognized with over 35 awards, including a 2009 OMMA award for Best Email Design. Prior to co-founding Shaw + Scott, Julian served as the Executive Director of Digital Services for Responsys where he worked with some of the world’s leading brands including LEGO, Virgin America, Philosophy, See’s Candies, Symantec, Coach, Wells Fargo and Allstate.