These are very exciting times! Shaw + Scott has earned an impeccable reputation for delivering best-in-class strategic, creative and technical services, and the Loxley team is thrilled to join the Shaw + Scott family.
Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.
While I was first learning the process of developing a product prototype, almost everything made sense to me—that is, except for one thing: developing personas. How would I know who uses a certain app or who would buy a certain kind of product, I thought. Why would a corporation invest time and money toward building personas? What is a persona, anyway?