When ModCloth put Shaw + Scott’s Send Time Optimization (STO) to work in September, they got instant results.
Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.
Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-common email marketing mistakes. Below are nine to watch out for.