Often, “best practices” is a term that helps determine the path in designing and building an email campaign. What is the “best practice” to make copy more readable? What are standard “best practices” for overall email width? While best practices are useful, they can also lead to predictable designs. When every element is predicted, projected and produced, email creative comes to feel mundane. And “mundane” is far from what a client is seeking when asking an agency for innovative solutions.
Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.
Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-common email marketing mistakes. Below are nine to watch out for.
As we round out the first quarter of 2017, it is the perfect time to look back at the year so far and identify email marketing campaign opportunities for the rest of 2017, and beyond. Email as a marketing medium continues to grow, making it increasingly necessary to create separation and differentiation within the inbox.
I’ve recently proclaimed 2017 as the year of Customer Driven Marketing. Of course, I don’t actually have any type of authority to issue such a declaration. However, I do have a blog and a perspective derived from much experience.
Today begins a new chapter of our collective history, a day on which we need the diversity of thought as we face the challenges and opportunities of tomorrow. On days like today, it’s more important than ever to focus on the universal values that we hold dear. Values like celebrating diversity, embracing kindness, and doing good in a world that can often feel like it’s filled with anger, fear and confusion.