Welcome

Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

We’re super excited to share with you the 2016 Shaw + Scott Lookbook, which gives you access to the best and brightest examples of digital marketing at its finest.

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Looking for some ways to spice up your holiday marketing plan?  Stay tuned to this blog over the next few weeks as we’ll be giving you the golden rules of holiday marketing. We’ll cover topics like: Creating Dazzling Content Through Videos, “Focusing on the New Customer Experience, How to Create an Omni-Channel Shopping Experience, “'Wow' Your Customers with Engaging Content", and Prep for 2017 with a Holiday Recap.

Great retail campaigns come in all shapes and sizes so be sure to delight your customers with these bright and bold ideas over the next few months.

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As a 17-year email marketing veteran, I’ve been asked countless questions by those seeking to improve their program performance and best practices. Lately, send-time optimization seems to be on a lot of minds—it feels like at least once per week I’m asked, “when is the best time to send an email?”

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As someone who has worked with many of the top tier ESPs and marketing automation platforms over the years, one of the biggest challenges I see clients encounter is going from a “lights-on” state to advanced automation. While there is a tremendous amount of power and capability in tools available today, it still requires work to connect the different systems. In most cases that work is done either by in-house IT teams that require long lead times, or by consulting/integration firms that have the technical expertise, but not necessarily a holistic understanding of the needs and demands in the digital marketing space.

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The growth of the digital marketing technology landscape is staggering:

http://marketingland.com/infographic-marketing-technology-landscape-113956

It evolves and becomes more crowded and complex in the blink of an eye. As a digital agency this means we can't simply wait for our clients to navigate this expansive ecosystem alone. We have to be the scout—always thinking about what's next and how to stay ahead of the curve for our clients. 

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