Welcome

Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Even though the holiday season has just started, it’s never too early to lay down some ground work to prep for 2017. Take a few minutes to read through these tips on how to wrap up your holiday marketing and start out the new year right.

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The countdown to Black Friday and Cyber Monday is on - are you ready? If your answer is no, have no fear because there’s still time to make this holiday season your best yet for you and your customers.

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With the holidays right around the corner, now is a crucial time to capture your customer’s attention and make your brand stand out from the competition. As shoppers are becoming more channel-agnostic, it’s important to create a seamless experience that meets their demands making their journey as smooth as possible, across all channels and devices. From an e-commerce website to traditional brick-and-mortar stores, offering more than one purchasing channel is an important first step, but it may not be enough to stand out from the competition.

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Shaw + Scott was founded in 2009 on the belief of building an agency that delivers exceptional marketing services designed for the modern world where diversity, flexibility, partnership and innovation thrive.

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During the holiday rush most shoppers are busy, overloaded and rushed to find the perfect gift for everyone on their list. During this time, it’s more important than ever to capture new customers, get them engaged and keep the engaged well beyond the holiday season.

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