This is the third part of a three-part series on developing emails for accessibility. While my recommendations focus on the concerns of developers, they also contain information useful for anyone on an email marketing team.
Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.
This post is part of a three-part series about accessibility in email marketing. Though the posts are written with developers in mind, they contain insights that anyone on the marketing team will find useful in considering how their emails look to all subscribers.
This past year, there has been lot of buzz around issues of web accessibility. In this three-part series, I’ll cover ways that email builders can address accessibility concerns. This is primarily a how-to tech series for developers, but it’s also a handy guide for marketers, enabling teams to make sure they’re providing the best possible experience for all subscribers.
According to Webster’s Dictionary, pride can be defined as “the quality or state of being proud.”
And proud is what we are at Shaw + Scott. We’re proud of our LGBTQ colleagues, friends and family. We’re proud that we celebrate diversity and equity not just in the month of June, but all year round. We’re proud to be different—a different type of company that embraces both our uniqueness and our shared values.
Our team is our most precious asset, and we have a responsibility to protect and support our team members so they can achieve their full potential. As we’ve said many times before, “When all your employees feel safe, valued and equal, the rewards and dividends are bountiful.” Not only do we believe this to be true, but our track record of growth, client satisfaction and employee retention clearly confirms it. The sheer joy, enthusiasm and professionalism the entire team shares every day is boundless, and that is our greatest pride.
As the conclusion of June Pride draw nears, we hope you’ll take a moment to check out our Facebook page, where we’ll be sharing some thoughts from our team about why Pride matters at Shaw + Scott. Our number one priority at Shaw + Scott is for everyone to “feel the love,” and we hope you’ll feel the love and the pride after reading these, too.