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Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

New to Email Archiver: Introducing the Customer Journey View

Aaron Smith June 07,2017

Here in the Labs team, we’ve been hard at work over the past few months. We’re proud to announce the latest addition to our Email Archiver tool: the Customer Journey View.

This feature gives our customers real-world insight into how individual subscribers interact with their brand’s email marketing program over time. By providing an email-by-email look at subscribers’ experiences, the Customer Journey View empowers marketers to execute effective targeted campaigns across the customer lifecycle.

What can the Customer Journey View do for Shaw + Scott clients?

We’re incredibly excited about this new feature, especially because the industry has been asking for something like the Customer Journey View for years.

Up until this point, marketers could only look at their individual email programs in isolation. This feature lets marketers see how the blend of their different email programs appear in real inboxes – week to week and month to month. Want to see how your subscribers experience your triggered, transactional and promotional campaigns? Filter by different campaign program types, or see the entire view all at once.

By giving marketers a clear look at how individuals experience their emails, the Customer Journey View helps elevate strategy and drive results. It also supports the customer care team in their conversations with customers, allowing team members to quickly identify potential issues – such as seeing that a customer was accidentally sent the same email three times in a row.

Read the full press release.

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We couldn’t have done this without listening to our customers.

Working closely alongside our services teams and listening to our clients enables Labs to invest time and attention in solutions that can have an immediate and powerful impact.

Our clients’ needs, along with input from our account and strategy teams, who work side-by-side with them, drive the majority of the features and capabilities that we develop, and we have many marketing practitioners to thank for the development of the Customer Journey View.

We’re glad to put this capability in our customers’ hands and can’t wait to see what they do with it.

Tags: Digital Marketing, Digital Strategy, Email Marketing, Email Strategy

About The Author

Aaron Smith

Aaron Smith

Senior Vice President. Aaron is an accomplished marketing technology leader with a proven track record leading successful teams in high paced environments. He has worked with marketing executives at some of the world’s largest brands including: Amazon.com, Williams-Sonoma, Orbitz, REI, Verizon, Microsoft, Costco, Safeway, Yahoo, General Mills, and Virgin America. Previously a principal and co-founder at Smith-Harmon, an award-winning digital creative agency, which was acquired by Responsys in 2009, he is a frequent speaker at marketing industry events, served as a member of the Email Experience Council's Deliverability and Rendering Roundtable, and contributed to a number of industry publications including MediaPost's Email Insider column. He has appeared on FOX News, and numerous trade publications.