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Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

How Send Time Optimization Boosted ModCloth’s Newsletter Performance by 21%

Jen Van Fleet November 13,2017

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When ModCloth put Shaw + Scott’s Send Time Optimization (STO) to work in September, they got instant results. 

Right out of the gate, ModCloth’s email newsletter saw an average 25% percent lift across open rate, click-through rate, and revenue - and gains have since evened out at 21% percent. Yes, 21%!

And according to ModCloth’s Sr. Manager of Customer Retention, Jared Stivers, the effects of STO go beyond their bottom line.  

“Since a customer will now see a far greater number of ModCloth emails in her inbox, our team has to see her engagement as a clear indicator of whether we are providing value,” Jared said.

“At a basic level, it keeps us more honest. We have to ask ourselves: Is this email clear in what we’re asking of her? Is this email worth her time? We must ask ourselves: Does our email calendar tell a cohesive story throughout the week? From one week to the next? From one season to the next?”

Ah, the challenges of designing email for the customer who will definitely see it. Sounds like a pretty good problem to have – don’t you agree?

How STO Can Work for You

STO is driving big gains for ModCloth and other clients, and it can do the same for your program. With STO, you can send campaigns to each subscriber when they’re most likely to open, click, and convert.

Act Fast to Lock in 2017 Pricing

In 2018, prices on STO are going up. Subscribe now to lock in this year’s monthly rate. What better way to start Q1 than by meeting your customers at the top of the inbox?

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Tags: Email Marketing, Open Rates, S+S Labs, Send Time Optimization

About The Author

Jen Van Fleet

Jen Van Fleet

Jen is the Director, Account Management for Shaw + Scott Labs. She is a dynamic and agile marketing expert with a unique ability to analyze a situation, assess it quickly, and decisively implement a solution. Jen has worked with brands like ModCloth, HotelTonight, Snapfish, bebe, and more.