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Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Time to Take Inventory & Jumpstart Your Marketing

Julian Scott April 19,2018

In the rush to get seemingly never-ending campaigns out the door, there is rarely time to think about what’s around the corner and prepare for the future. However, when you make time to go beyond the day to day and invest in more deeply understanding the customer journey by crafting a story that both celebrates your brand and drives conversions, you’re on your way toward digital transformation. In the long run, you’ll spend less time on the campaign production hamster wheel and more time becoming a marketing superhero.

I often hear marketers say they are not sure where to even start. With so many channels, technologies, and creative needs, on top of competing goals, the work can feel simply overwhelming. We’ve found it’s often best to take inventory with a strategic audit and create a plan of action with a strategic roadmap. What do you have? What’s missing? What’s working? What’s not? What are your priorities? A strategic audit is a great way to quickly assess your current state, while the strategic roadmap will jump-start your marketing program.

Innovation comes in many forms, and an audit-and-roadmap-combo, infused with analytics, will identify quick wins as well as long-term opportunities. Not only will an audit and roadmap spot strategic and creative opportunities, but also opportunities to work better and smarter with technology, process, and training recommendations (that we can help you all with, too). The end result is a solution that provides a clear outline of not what only what you need to do, but how to do it. And, of course, our talented team of experts can help turn your resulting roadmap into action whether you need strategy, analytics, UX/CX, creative, or technical support.

Most marketing teams are small, and you simply can’t do it all. That’s why the team at Shaw + Scott is here, and we’ll make sure you’re successful every step of the way.

Ready to chat? Reach us at +1.520.762.4842 and press option 1, or reach out through our simple contact form.

Tags: Digital Marketing, Digital Strategy, Email Marketing, Email Strategy

About The Author

Julian Scott

Julian Scott

Co-CEO, Shaw + Scott (Vancouver) Regarded as one of the foremost experts in the fields of email and digital marketing, Julian has over a dozen years of visual communications experience, with a specialty in multi-channel, global, interactive design. His work has been recognized with over 35 awards, including a 2009 OMMA award for Best Email Design. Prior to co-founding Shaw + Scott, Julian served as the Executive Director of Digital Services for Responsys where he worked with some of the world’s leading brands including LEGO, Virgin America, Philosophy, See’s Candies, Symantec, Coach, Wells Fargo and Allstate.