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Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

A Note from Wacarra Yeomans, New SVP of Agency Services

Wacarra Yeomans February 12,2018

These are very exciting times! Shaw + Scott has earned an impeccable reputation for delivering best-in-class strategic, creative and technical services, and the Loxley team is thrilled to join the Shaw + Scott family.

I was most drawn to Shaw + Scott because our values align. Both Shaw + Scott and Loxley were founded on the idea that when you treat your employees well, they treat your clients well. Each of our companies is committed to creating equitable work environments and connecting with our larger communities.

I’m also excited about how our Loxley team can build on Shaw + Scott’s existing strengths. With Loxley, Shaw + Scott can provide an even deeper, more enriched focus on customer experience (CX) as part of the whole suite of Shaw + Scott solutions.

CX goes beyond the “user experience” a company provides. CX describes and creates the ecosystem within which customer interactions exist. Customers interact with brands through many interconnected touchpoints across apps, websites and social and direct marketing channels. A CX approach encompasses awareness of all possible touchpoints and ensures a consistent and exceptional experience with a brand for every customer, no matter where they choose to engage.

It’s quite a challenge for companies to engineer these rich, consistent experiences across channels and lines of business. When Loxley partners with companies, we start by discussing and defining the desired customer experience, then we work backward to review production processes and even team structures. The end result is high-performing teams that are set up for success.

Most importantly, we’ll now be able to elevate digital experiences for our clients by delivering bold strategic digital marketing initiatives while also keeping a keen eye on the details and technology. Bringing Loxley and Shaw + Scott together is simply a win-win for our teams and our clients.

We’re looking forward to working together, and we’re ready to get to work!

– Wacarra

Tags: Digital Marketing, Digital Strategy, Email Marketing, Email Strategy, User Experience, Customer Experience, CX Strategy

About The Author

Wacarra Yeomans

Wacarra Yeomans

SVP of Agency Services, Shaw + Scott (Seattle) Wacarra is an expert in creative strategy and user experience in the digital direct marketing channels. She spends her days supporting top brands across a range of industries as they navigate today's dynamic communication landscape. Wacarra's work consistently boosts marketing program performance through cutting-edge multi-channel strategy and innovative design with an emphasis on strengthening brand-consumer relationships.