These are very exciting times! Shaw + Scott has earned an impeccable reputation for delivering best-in-class strategic, creative and technical services, and the Loxley team is thrilled to join the Shaw + Scott family.
I was most drawn to Shaw + Scott because our values align. Both Shaw + Scott and Loxley were founded on the idea that when you treat your employees well, they treat your clients well. Each of our companies is committed to creating equitable work environments and connecting with our larger communities.
I’m also excited about how our Loxley team can build on Shaw + Scott’s existing strengths. With Loxley, Shaw + Scott can provide an even deeper, more enriched focus on customer experience (CX) as part of the whole suite of Shaw + Scott solutions.
CX goes beyond the “user experience” a company provides. CX describes and creates the ecosystem within which customer interactions exist. Customers interact with brands through many interconnected touchpoints across apps, websites and social and direct marketing channels. A CX approach encompasses awareness of all possible touchpoints and ensures a consistent and exceptional experience with a brand for every customer, no matter where they choose to engage.
It’s quite a challenge for companies to engineer these rich, consistent experiences across channels and lines of business. When Loxley partners with companies, we start by discussing and defining the desired customer experience, then we work backward to review production processes and even team structures. The end result is high-performing teams that are set up for success.
Most importantly, we’ll now be able to elevate digital experiences for our clients by delivering bold strategic digital marketing initiatives while also keeping a keen eye on the details and technology. Bringing Loxley and Shaw + Scott together is simply a win-win for our teams and our clients.
We’re looking forward to working together, and we’re ready to get to work!