Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Vinca Swanson

Interactive Web Specialist, Shaw + Scott (Portland) A creative developer with a passion for ideation, Vinca brings top-notch strategy and flawless execution to every campaign. Vinca specializes in email marketing, UX design, and front-end development. She also has a solid background in SEO. Vinca digs deep into each campaign she works on to ensure that every box is checked and no stone is left unturned. Vinca has worked with such brands as Holland America, Home Depot, Lululemon, Oracle, Harry & David, and Coca-Cola. Prior to joining the Shaw + Scott team, Vinca worked with Un-Cruise Adventures as a Graphic Designer and Email Marketing Specialist.

Recent Posts

While I was first learning the process of developing a product prototype, almost everything made sense to me—that is, except for one thing: developing personas. How would I know who uses a certain app or who would buy a certain kind of product, I thought. Why would a corporation invest time and money toward building personas? What is a persona, anyway?

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