This is the third part of a three-part series on developing emails for accessibility. While my recommendations focus on the concerns of developers, they also contain information useful for anyone on an email marketing team.
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This post is part of a three-part series about accessibility in email marketing. Though the posts are written with developers in mind, they contain insights that anyone on the marketing team will find useful in considering how their emails look to all subscribers.
This past year, there has been lot of buzz around issues of web accessibility. In this three-part series, I’ll cover ways that email builders can address accessibility concerns. This is primarily a how-to tech series for developers, but it’s also a handy guide for marketers, enabling teams to make sure they’re providing the best possible experience for all subscribers.
Often, “best practices” is a term that helps determine the path in designing and building an email campaign. What is the “best practice” to make copy more readable? What are standard “best practices” for overall email width? While best practices are useful, they can also lead to predictable designs. When every element is predicted, projected and produced, email creative comes to feel mundane. And “mundane” is far from what a client is seeking when asking an agency for innovative solutions.
We can all start each workday with shining gratitude—businesses across the board and around the world have officially acknowledged that digital marketing matters. Our designs are valued, our strategies toward promoting brands are implemented, user experience laid out and built by developers have paramount priority in determining final product completion. Practical creativity, great ideas and bold innovation is now what sets agencies apart from one another.