Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Mary Kathleen Sullivan

Sr. Marketing Strategist, Shaw + Scott (New Jersey) Mary Kathleen is a true champion in digital marketing. She is well recognized for her ability to generate incremental revenue, particularly when it comes to customer relationships. With over a dozen years of email marketing experience, she is a specialist in lifecycle marketing, advanced segmentation, and personalized campaign development. She is an energizing force, engaging clients through opportunities in emerging technologies, strategic enhancements, and data-driven decision-making. Mary Kathleen has worked with leading brands including L.L. Bean, Staples, Under Armour, Capella University, American Family Insurance, MetLife, Columbia Sportswear, Modcloth and lululemon. Before Shaw + Scott, she served as a Senior Strategic Consultant with Oracle Responsys.

Recent Posts

During the holiday rush most shoppers are busy, overloaded and rushed to find the perfect gift for everyone on their list. During this time, it’s more important than ever to capture new customers, get them engaged and keep the engaged well beyond the holiday season.

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Looking for some ways to spice up your holiday marketing plan?  Stay tuned to this blog over the next few weeks as we’ll be giving you the golden rules of holiday marketing. We’ll cover topics like: Creating Dazzling Content Through Videos, “Focusing on the New Customer Experience, How to Create an Omni-Channel Shopping Experience, “'Wow' Your Customers with Engaging Content", and Prep for 2017 with a Holiday Recap.

Great retail campaigns come in all shapes and sizes so be sure to delight your customers with these bright and bold ideas over the next few months.

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I’m a spoiled email marketer who’s been let down lately when it comes to my inbox. I’m spoiled by a great job, an awesome family, and—most recently—a year-long stay at a sunny beach in Costa Rica. I know, I know, I shouldn’t complain—but I’m feeling a bit of email disenchantment lately because, even though I’m soaking up the sunshine every day, I’ve spent the past five months receiving emails about long coats, furry boots, and winter sports gear. Not a single retailer whose emails I’m subscribed to has picked up on my recent move and changed my content accordingly. And I can assure you that five months without relevant content feels like a really, really long time.

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