You may be saying to yourself “another post about a re-engagement program that doesn’t generate high revenue or engagement.” This post is not about a traditional re-permission program – it’s about how using segmentation and planning can get to the right person at the right time and keep your audience coming back for more.
Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.
Even though the holiday season has just started, it’s never too early to lay down some ground work to prep for 2017. Take a few minutes to read through these tips on how to wrap up your holiday marketing and start out the new year right.
When it comes to email marketing, two of the biggest challenges that clients face regardless of vertical are a decrease in email engagement metrics, and limited resources for powering personalization and triggered campaigns. The reality is that many programs still send “one size fits all” campaigns frequently.