Welcome

Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Kati McKinney

Senior Marketing Strategist, Shaw + Scott (New York) Armed with eight years’ experience in digital marketing, from email to content strategy, and a portfolio that spans retail, financial services, and healthcare, Kati takes a holistic view of email marketing. With a passion for innovation, she has applied her expertise to a wide variety of campaigns, including triggered emails, lifecycle programs, mobile-first strategies, and dynamic, behavior-focused campaigns. In the retail sector, her specialty lies in creating and executing revenue-driving programs that increase channel productivity. She’s worked her magic on brands including Ralph Lauren, Shopbop, and Ameriprise Financial.

Recent Posts

You may be saying to yourself “another post about a re-engagement program that doesn’t generate high revenue or engagement.” This post is not about a traditional re-permission program – it’s about how using segmentation and planning can get to the right person at the right time and keep your audience coming back for more.

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Even though the holiday season has just started, it’s never too early to lay down some ground work to prep for 2017. Take a few minutes to read through these tips on how to wrap up your holiday marketing and start out the new year right.

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Another March Madness is upon us (Rock Chalk Jayhawk!) and it got me thinking about my email marketing “Final Four.” What are the key strategies to implement now?

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When it comes to email marketing, two of the biggest challenges that clients face regardless of vertical are a decrease in email engagement metrics, and limited resources for powering personalization and triggered campaigns. The reality is that many programs still send “one size fits all” campaigns frequently.

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