Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Julian Scott

Co-CEO, Shaw + Scott (Vancouver) Regarded as one of the foremost experts in the fields of email and digital marketing, Julian has over a dozen years of visual communications experience, with a specialty in multi-channel, global, interactive design. His work has been recognized with over 35 awards, including a 2009 OMMA award for Best Email Design. Prior to co-founding Shaw + Scott, Julian served as the Executive Director of Digital Services for Responsys where he worked with some of the world’s leading brands including LEGO, Virgin America, Philosophy, See’s Candies, Symantec, Coach, Wells Fargo and Allstate.

Recent Posts

In the rush to get seemingly never-ending campaigns out the door, there is rarely time to think about what’s around the corner and prepare for the future. However, when you make time to go beyond the day to day and invest in more deeply understanding the customer journey by crafting a story that both celebrates your brand and drives conversions, you’re on your way toward digital transformation. In the long run, you’ll spend less time on the campaign production hamster wheel and more time becoming a marketing superhero.

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We’re very excited to announce that Loxley CX is now part of the Shaw + Scott family.

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According to Webster’s Dictionary, pride can be defined as “the quality or state of being proud.”

And proud is what we are at Shaw + Scott. We’re proud of our LGBTQ colleagues, friends and family. We’re proud that we celebrate diversity and equity not just in the month of June, but all year round. We’re proud to be different—a different type of company that embraces both our uniqueness and our shared values.

Our team is our most precious asset, and we have a responsibility to protect and support our team members so they can achieve their full potential. As we’ve said many times before, “When all your employees feel safe, valued and equal, the rewards and dividends are bountiful.” Not only do we believe this to be true, but our track record of growth, client satisfaction and employee retention clearly confirms it. The sheer joy, enthusiasm and professionalism the entire team shares every day is boundless, and that is our greatest pride.

As the conclusion of June Pride draw nears, we hope you’ll take a moment to check out our Facebook page, where we’ll be sharing some thoughts from our team about why Pride matters at Shaw + Scott. Our number one priority at Shaw + Scott is for everyone to “feel the love,” and we hope you’ll feel the love and the pride after reading these, too.

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Today begins a new chapter of our collective history, a day on which we need the diversity of thought as we face the challenges and opportunities of tomorrow. On days like today, it’s more important than ever to focus on the universal values that we hold dear. Values like celebrating diversity, embracing kindness, and doing good in a world that can often feel like it’s filled with anger, fear and confusion.

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First and foremost, all of us at Shaw + Scott hope this holiday season has been filled with joy, laughter and beauty. As we look back on the year, there is so much for which we are truly grateful.

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