Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

Catherine Magoffin

VP, Strategy and Analytics. Catherine brings over 20 years of experience to her work leading Shaw + Scott’s Strategy and Analytics team. She is passionate about client partnerships, and considers strategy the intersection where art and science align to create great consumer experiences. Catherine has held strategic marketing roles at dynamic global organizations ranging from innovative start-ups to Fortune 500 companies, including Selligent, Responsys, Janrain, and YesMail. She has partnered with leading brands such as Cost Plus World Market, InterContinental Hotels Group, FOX Sports, Jaguar Land Rover, BMW, Vitamin Shoppe, Hewlett-Packard, and Warner Bros.

Recent Posts

With the holidays right around the corner, now is a crucial time to capture your customer’s attention and make your brand stand out from the competition. As shoppers are becoming more channel-agnostic, it’s important to create a seamless experience that meets their demands making their journey as smooth as possible, across all channels and devices. From an e-commerce website to traditional brick-and-mortar stores, offering more than one purchasing channel is an important first step, but it may not be enough to stand out from the competition.

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