Coupon codes: Your customers love them, they’re good for your bottom line…and they’re a hassle for your marketing team. But it doesn’t have to be that way.
Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.
Here in the Labs team, we’ve been hard at work over the past few months. We’re proud to announce the latest addition to our Email Archiver tool: the Customer Journey View.
This feature gives our customers real-world insight into how individual subscribers interact with their brand’s email marketing program over time. By providing an email-by-email look at subscribers’ experiences, the Customer Journey View empowers marketers to execute effective targeted campaigns across the customer lifecycle.
As someone who has worked with many of the top tier ESPs and marketing automation platforms over the years, one of the biggest challenges I see clients encounter is going from a “lights-on” state to advanced automation. While there is a tremendous amount of power and capability in tools available today, it still requires work to connect the different systems. In most cases that work is done either by in-house IT teams that require long lead times, or by consulting/integration firms that have the technical expertise, but not necessarily a holistic understanding of the needs and demands in the digital marketing space.