The growth of the digital marketing technology landscape is staggering:
It evolves and becomes more crowded and complex in the blink of an eye. As a digital agency this means we can't simply wait for our clients to navigate this expansive ecosystem alone. We have to be the scout—always thinking about what's next and how to stay ahead of the curve for our clients.Since late 2015 we started to see a pattern. Our clients wanted more technology to enable better marketing, but would stall or struggle in two areas: 1) getting buy in from their IT teams to take on another project 2) the products they wanted lacked features they needed or were not intuitive to interconnect.
This dilemma seemed to be more pronounced as we looked at opportunities to support bigger ideas and more comprehensive strategies across channels. The vision was there, the desire was there, but the technology gaps were at times too wide for a marketing team to traverse alone. We needed to find a way to bridge that gap—so we did.
Shaw + Scott Labs is our venture into new technical capabilities with the acquisition of Lift Science:
Joining forces with Lift Science was truly an organic experience—our two firms are not only aligned on the vision of marketing excellence, but also on the notion that marketing doesn't have to be hard. With the right technology and the right talent, anything is possible.
We’re the agency you’ll love. Now for even more reasons.