Welcome to S Squared, the digital marketing blog of Shaw + Scott. We’re your go-to source for staying looped in on the industry’s most innovative trends and brand strategies. We cover the latest and greatest in cutting-edge marketing insights, helping you to navigate the digital spectrum-and take your program to new heights.

A Good Day to Share the Love

Julian Scott January 20,2017

Today begins a new chapter of our collective history, a day on which we need the diversity of thought as we face the challenges and opportunities of tomorrow. On days like today, it’s more important than ever to focus on the universal values that we hold dear. Values like celebrating diversity, embracing kindness, and doing good in a world that can often feel like it’s filled with anger, fear and confusion.

Though we may not always agree, our diversity and differences lead to progress and understanding. Our world gives each of us the freedom to express our unique voice, and the gift of being able to hear each other’s.

At Shaw + Scott, we pride ourselves on being “Shaw + Scottish,” which demands that we uphold our values and beliefs in everything we do. We’re here to lead by example, embracing our culture and values as we do our best to meet our goals for the years to come. It’s our responsibility to foster and support our employees, encouraging them to reach their full potential, all while feeling safe and valued.

The years ahead may hold challenges for everyone, regardless of your political and philosophical leanings. We will uphold our promise to be respectful to each other, our clients, our partners and throughout the communities we live in. Understanding is a two-way street, and you can’t change hearts if you don’t share the love.

Tags: Digital Marketing, Digital Strategy, Email Marketing, Email Strategy

About The Author

Julian Scott

Julian Scott

Co-CEO, Shaw + Scott (Vancouver) Regarded as one of the foremost experts in the fields of email and digital marketing, Julian has over a dozen years of visual communications experience, with a specialty in multi-channel, global, interactive design. His work has been recognized with over 35 awards, including a 2009 OMMA award for Best Email Design. Prior to co-founding Shaw + Scott, Julian served as the Executive Director of Digital Services for Responsys where he worked with some of the world’s leading brands including LEGO, Virgin America, Philosophy, See’s Candies, Symantec, Coach, Wells Fargo and Allstate.